Creativity in B2B PR

Using data and creativity to make B2B exciting

Posted on Posted in Blog

In B2B PR, there’s an assumption that a lot of time is spent churning out reams of the dullest content known to man. How could VNFs or SD-WAN possibly be interesting!? Yes, you can write sleep-inducing bylines on SaaS, but B2B content done well is both thought-provoking and accessible. To do this requires creativity, and that same creativity is key to […]