Category: Blog

LoRa media analysis - LoRaWAN - XYZ Communications

Using PR to stand out in the LPWAN market

Posted Anna McCroryPosted in Blog

LPWAN (Low-Power Wide Area Network) technology has undoubtedly been one of the biggest telecoms topics in 2017, and it looks like 2018 will be no different. From its ability to flood dense locations with connectivity, to enabling the use of devices dependent on long battery life, the benefits of LPWAN are clear. It’s a technology that is capable of providing […]

Creativity in B2B PR

Using data and creativity to make B2B exciting

Posted Anna McCroryPosted in Blog

In B2B PR, there’s an assumption that a lot of time is spent churning out reams of the dullest content known to man. How could VNFs or SD-WAN possibly be interesting!? Yes, you can write sleep-inducing bylines on SaaS, but B2B content done well is both thought-provoking and accessible. To do this requires creativity, and that same creativity is key to […]